Gonzo journalism is a style of journalism which is written subjectively, often including the reporter as part of the story via a first person narrative. The style tends to blend factual and fictional elements to emphasize an underlying message and engage the reader. The word Gonzo was first used in 1970 to describe an article by Hunter S. Thompson, who later popularized the style. The term has since been applied to other subjective artistic endeavors. Gonzo journalism tends to favor style over accuracy and often uses personal experiences and emotions to provide context for the topic or event being covered. It disregards the ‘polished’ edited product favored by newspaper media and strives for the gritty factor. Use of quotations, sarcasm, humor, exaggeration, and even profanity is common. The use of Gonzo journalism suggests that journalism can be truthful without striving for objectivity and is loosely equivalent to an editorial.